Make a statement and show your commitment, the Cal Chiefs Annual Conference is here again!

If the target audience for your company includes fire chiefs and upper-level chief officers, the CalChiefs Annual Conference is for you! This conference provides the opportunity to reach your most desired and exclusive customers, the decision makers within the California Fire Service. Exhibitor opportunities at the CalChiefs Conference allow you to showcase your company’s products and services to new customers and renew relationships with existing customers. This is an opportunity you can’t afford to miss.

When you take advantage of sponsorship opportunities, you place your company name prominently in front of your most important customers. No other event in California draws as large a number of chief officers in one place as the California Fire Chiefs Association’s Annual Conference.
CalChiefs offers a wide range of sponsorship levels to effectively maximize your visibility at the conference. Sponsors are recognized before, during, and after the event as supporters of the Annual Conference and opportunities are designed to fit a variety of budgets.

Benefits
• Exposure to an important audience in the delivery of fire and EMS services
• Increased recognition of your company name, products, and services
• Increased traffic to your booth and website
• Opportunities to develop new contacts throughout California’s fire service

Please note all sponsor & exhibitor registration must be completed online no later than Thursday, September 25, 2025 and all networking opportunities are available on a first-come, first-serve basis.
 

View Prospectus

ALL OF OUR SPONSORSHIP AND EXHIBITING OPPORTUNITIES HAVE SOLD OUT.

PLEASE NOTE:

• All attendants and displays must remain in the footprint of the assigned booth space and not spill into neighboring booths
• All complimentary registrations and booth personnel must be registered by the posted registration deadline. A $25 fee will be applied to any complimentary registrations completed onsite at the event.
• Due to the conference location, no rigs/vehicles will be permitted in the expo hall, or in the parking areas of the hotel in 2025.
  

Heritage will provide all exhibitor services in the exhibit hall including booth equipment outside of what is provided as part of the rental fee, rental furnishings, freight and material handling, labor, custom display rentals, and sign producing and hanging capabilities. Each vendor will be sent a complete exhibitor package.

All exhibit booths must remain intact for the full duration of the tradeshow. CFCA reserves to right to refuse future exhibit registrations from exhibitors that breakdown their booths early. 

EXHIBIT SCHEDULE
Tentative and subject to change

Tuesday, October 28, 2025
Exhibitor Move-In:    10:00AM – 3:00PM
Exhibit Hall Opens:   4:00PM – 6:00PM for the hosted Welcome Reception 

Wednesday, October 29, 2025
Exhibit Hall Open:     8:00AM – 1:00PM 
Exhibitor Move-Out:  1:00PM – 7:00PM

General Questions:

Please contact Maggie Maue at 916.923.9455 or mmaue@calchiefs.org for additional information. Sponsorship and exhibitor opportunities are limited and available on a first-come, first-serve basis.

Logo Specifications:
You must adhere to the following specification for your logo to be accepted by the CalChiefs Design department. You may not alter the dimensions.

Logo: You must send your logo in an EPS or AI vector format. If you do not have an EPS version of your logo, please ensure what you send is high-resolution transparent PNG or PDF. Logos pulled from websites are not suitable for printing. Your ad must be in the requested dimensions (no rotating) and sent as a 300dpi PDF.

SEND YOUR LOGO TO: mmaue@calchiefs.org no later than Thursday, September 25, 2025.                      

CRITICAL DEADLINES

**To ensure all conference materials arrive in time for the Cal Chiefs Conference, all Logo and Ad submissions completed after the Friday, September 25, 2025 deadline will be at risk of being removed from all printed materials.

CONFIRMATION LETTERS

Within 5 days of your sponsorship and/or exhibitor booth registration, staff will reach out to provide finalized confirmation of the sponsorship and/or exhibitor booth. All necessary information you will need to prepare for the conference will be provided within the confirmation letter, along with submission links for all materials that CFCA requires.

COMPANY REPRESENTATIVES   

Complimentary company representatives are included in all sponsor and exhibitor opportunities, quantity dependent on level of participation. All company representatives are to be registered for attendance through the attendee portal using a promo code that will be provided in all confirmation letters. Attendee registrations can be transferred to another representative within the company but cannot be transferred to an individual outside of the designated company.

Additional company representatives that exceed the amount of complimentary registrations included in your sponsorship and/or exhibitor booth are to be paid for using the "Additional Booth Worker" ticket available in the attendee registration portal. All attendee registrations must be submitted no later than Friday, October 17, 2025.

IMPORTANT! PLEASE NOTE: All complimentary registrations must be pre-registered for the conference. Onsite registration for complimentary attendees will incur a $25 fee. Substitutions made onsite are acceptable.

CANCELLATION POLICY

Booth and sponsorship cancellation notices must be made IN WRITING and received by CalChiefs no later than Thursday, September 25, 2025. All cancellations received on or by Thursday, September 25, 2025 will be refunded with a 25% cancellation fee. There will be no refunds for cancellations made after Thursday,  September 25, 2025. Attendee registrations can be transferred to another representative within the company but cannot be transferred to an individual outside of the designated company. Please send cancellation notices to mmaue@calchiefs.org.

We, at CalChiefs, value the integrity and values of our organization above all else. As such, CalChiefs' management reserves the right to prohibit, reject, or eject any exhibitor, exhibitor’s representatives, or exhibit in whole or part, with or without giving cause. If cause is not given, CalChiefs’ liability shall not exceed the return to the exhibiting company of the rental unearned at the time of ejection.